
Let Innova Help Build Your Brand
At Innova, we do more than manufacture — we build brands from the ground up. Whether you're an established company expanding into new categories or an emerging brand entering the market for the first time, our process ensures your product is designed for success at every stage.
Discover
We begin by understanding your vision, your brand story, target audience and commercial goals. Through collaborative discussion and technical evaluation, we identify the right product concepts, delivery formats and regulatory pathways to bring your idea to life.


Develop
Our formulation and product development teams turn ideas into reality. We design custom formulations and select components that meet performance, sensory and compliance requirements. Each prototype is tested for quality, stability and scalability.
Produce
With a proven manufacturing platform and U.S. based facility, we transition seamlessly from lab to line our advanced production systems ensure precision, consistency and reliability - whether for pilot runs or full scale commercialization.


Launch
We help you take your product to market confidently. From packaging consultation and logistics to trade marketing support Innova ensures your brand enters the marketplace with strength, compliance and distinction.
Meet Our Executive Team
Innova brings over 100 years combined experience across the tobacco and oral pouch industry.
CEO / Founder
Darren Quinn

With over 30 years in start-ups and major brands in the alternative tobacco industry, Mr. Quinn, as CEO, has driven product expansion and launched successful nicotine brands in the US and Europe. At Rogue Holdings, he positioned Rogue among the top modern oral nicotine brands. He has shaped strategic alliances with top-tier firms, enhancing manufacturing and marketing operations. Leading Rogue from 2018 to 2023, Mr. Quinn bolstered its growth and operational standards, notably with the Rogue nicotine portfolio of pouches, gums, lozenges, and tablets. His background includes senior roles at U.S. Smokeless Tobacco and several innovative tobacco and pharmaceutical companies, contributing to his extensive experience in the sector.
SVP Sales & Marketing
Jeff Rossi

With 30 years in the tobacco industry, Mr. Rossi has made significant contributions at Swisher International. He rose through the ranks in sales and marketing, driven by a passion for market dynamics and a commitment to excellence. Rossi has held key roles, including National Account Manager and Vice President of Trade Marketing, enhancing company growth and market presence. As Sr. Vice President of Sales and Marketing, he led a team of over 400 and achieved record profits in 2021. Rossi also launched ROGUE, a successful nicotine pouch brand, expanding its distribution to 120,000 stores in three years. His leadership is marked by integrity, innovation, and dedication.
VP, Trade Services
Andrew Swartz

With 32 years in tobacco and oral nicotine, Mr. Swartz has greatly influenced the industry, excelling in both tobacco and alternative products. His skill in expanding business and launching new products is evident from his time at Imperial Brands, Japan Tobacco Group, and Altadis, handling brands like Davidoff, Winston, and Montecristo. At Swisher and Rogue Holdings, he was crucial in expanding Rogue's reach to over 120,000 stores in three years. His strategic prowess is shown by partnerships with global e-commerce and convenience stores like Circle K and 7-Eleven, alongside his knowledge of distribution networks through work with McLane and Core-Mark. Mr. Swartz's comprehensive industry experience and marketing leadership are valuable assets.
Director, Client Solutions
Megan Birmingham

With over a decade of experience in consumer healthcare, nicotine alternatives, and functional oral delivery systems, Megan works closely with brands to support product development from early formulation and regulatory planning through manufacturing, packaging, and commercialization. With a hands-on, detail-driven approach, Megan serves as a bridge between clients, formulators, and manufacturing partners — translating technical work into clear, actionable outcomes. She is known for her collaborative style, strong project management, and ability to navigate complex, regulated environments while keeping timelines and objectives on track.
Ready to Transform Your Product?
Connect with our experts to explore innovative solutions tailored to your specific needs.

